Lamborghini and the opposition

As with anything competition is inevitable, and especially if you’re a supercar company, it’s a must. Having competition is healthy and leads to a progression within the brand. Being Lamborghini has its benefits, and disadvantages, and so needs to do everything it can to stay ahead of the competition.

The entire brand itself started with a decent dose of competition in fact, and as the well-known story goes, the formation of Automobili Lamborghini was formed with some disagreements between Ferruccio Lamborghini and Enzo Ferrari. Stories with varied specifics form the story of the two automotive greats getting into an argument, and conclude to Lamborghini not being happy with Ferrari, because of customer service, and lack of attention to quality, and thus, Ferruccio decided to form Lamborghini to rival Ferrari. (Lambocars 2000-2013)

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This fact puts Ferrari as one of the main rivals to Lamborghini even to this day, although the numbers of worthy competitors are constantly on the rise. For reference of comparison I will use the power lap times from Top Gear, to make relevant comparisons to other vehicles in the same range, although, current times available do not show most of the compared cars. Of course price also makes a large part of a proper comparison and so I will list those as well, although rounded off, according to the 2014 selling prices.

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The three cars Lamborghini produces at the moment are the Aventador, the Aventador Roadster and the Hurican. The Aventador accelerates from 0-62mph (100km/h) in 2.9 seconds, the roadster in three seconds, and both have a top speed of 217 mph (349km/h). The hard-top costs £265 000, while the Roadster version sits at 294,000.The baby Lambo has a 3.2 second acceleration time to 62mph (100km/h) and a top speed of 202 mph (325 km/h) and costs £182,000. (Topgear 2014) Unfortunatley, the Hurican hasn’t been tested on Top Gear yet, but the Top Gear Track time of the Aventador is 1:16:5 and places 6th on the powerlap times chart. (Fastestlaps 2006-2015)

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The most well known competitors for these three cars come in a lot of forms. Audi with the R8, Ferrari with the 458 Italia, Speciale, Spyder, F12, FF, and Laferrari. The £1,140,000 Bugatti Veyron is out of the Aventador’s league in terms of top speed at 252mph (406km/h) (Topgear 2014)  but on the test track the SS version of the Veyron, placed 7th, one after the Aventador, so with that in mind the Lambo is a colossal bargain. (Fastestlaps 2006-2015)

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In fact the only 2 cars that came ahead of the Aventador were the McLaren MP4-12c and the Pagani Huayra. As the Pagani costs a whopping £990,000, its safe to say, it’s not a direct competitor, however the McLaren is a truly a force to be reckoned with. Another contender would be the Noble M600, at £200,000 with a top speed of 225mph (362km/h) and 0-62 time of 3.0 seconds, it takes the prize in every department. The only issue with such small manufacturers is of course reliability, and Lamborghinis quality, under the control of VW, is second none. The new Ferrari Laferrari, Porsche 918, and McLaren P1 hypercars cost between £660,000 and £ 1 Million, so comparing them to the Aventador would be unrealistic; and even then, the only one of the three with a higher top speed is the LaFerrari with 3 mph (5km/h) over the Lambo. (Topgear 2014)

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A good competitor to the Hurican is the Audi R8, and although is 0.6 seconds and 4mph (6km/h) slower, the car also costs 55 to 80 grand less. The best competitor, and even closer to the Hurican is the Ferrari 458 Italia, and with 3 versions available, is also more versatile. Prices vary between £180, 000 and £208,000, which also sets it right into Hurican territory. 0-62 is taken care of in 3.0 seconds in the Speciale and 3,4 seconds in the standard trim and the Spyder. Top speed is set at 198 mph (319km/h), while the £20,000 more expensive Speciale matches the Hurican’s top speed. (Topgear 2014)

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Another massive competitor for the Aventador is also, naturally, a Ferrari. The F12 is the fastest Ferrari to come into production yet, although, still doesn’t manage to keep up to the top speed of the Aventador. It reaches 211mph (340km/h) and reaches 62mph (100km/h) one second slower. The price however is also 20 grand lower than the Lambo though. (Topgear 2014)

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This means Lamborghini is placed very well in the scale for sales, however still have another car to fear which they cannot compete with in the market. Yes, another Ferrari; all the cars mentioned above have been 2-seater supercars, but Ferrari still is a step ahead of Lamborghini with their 4-seater FF model. Although taking a slower 3.4 seconds to get to 62mph, and reaching “only” 198mph (319 km/h), it does so at £227,000. (Topgear 2014) Yes, it is more expensive than the Huracan, but if you have a family, what are the options in the super-saloon market? The Estoque was Lamborghini’s answer to that, it’s just a pity it never managed to happen.

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Reflecting on all this, one thing has to be made clear though, Lamborghini is not in the Formula 1 series. Ferrari and McLaren are. This means then, that while the two competitor brands develop their racecars, they also develop their technology; and thus they have the funds available, and the technology available to apply into their standard product range. Lamborghini only has the one-make Super Trofeo series which began in 2009, (Lambocars 2000-2013) and consists of only Lamborghini Gallardos. This means the progression of Lamborghini consists of concept and production cars with no external influence from the World of motorsports. This in turn, is a massive drawback and a great obstacle, but Lamborghini have still managed to stay ahead of the pack and have done a truly magnificent job at that.

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In the shadows, however lurks a different kind of beast though; evolution. With the eventual change to alternative energy sources for cars, the electric game is changing the world of supercars, and cars as a whole. In order to stay ahead of the competition, Lamborghini has to start implementing the future of hybrid and electric cars. The Asterion is a marvel of achievement and is set to bring glory to the future of the Raging Bull, but until then, electricity seems to want to be the new boss in town.

Tesla Model S P85D vs Lamborghini Aventador Race (Rego Apps 2014)

 

Tesla Model S P85D vs Lamborghini LP570-4 Super Trofeo Stradale Drag Racing. (DragTimes 2015)

 

Tesla Model S P85D vs Ferrari 458 Italia(Rego Apps 2014)

 

References:

Fastestlaps.com (2006-2015) Top Gear Track, Great Britain (2820 m) [online]. available from <http://fastestlaps.com/tracks/top_gear_track.html>

Lambocars (2000-2013) Ferriccio Lamborghini, a bibliography – the STORY [online]. available from <http://www.lambocars.com/lambonews/ferruccio_lamborghini_a_biography.html>

Topgear magazine (2014) ‘Data’. TopGear (261), 163-180

Topgear.com (2015)Lap Times [online]. available from <http://www.topgear.com/uk/track-guide?LapType=Power-Laps>

 

Electronic Visual references:

DragTimes (2015) Tesla Model S P85D vs Lamborghini LP570-4 Super Trofeo Stradale Drag Racing. [online] available from < https://www.youtube.com/watch?v=0e-jquwHKtI > [4 January 2015]

Rego Apps (2014) Tesla Model S P85D vs Lamborghini Aventador Race. [online] available from < https://www.youtube.com/watch?v=0e-jquwHKtI > [23 December 2014]

Rego Apps (2014) Tesla Model S P85D vs Ferrari 458 Italia. [online] available from < https://www.youtube.com/watch?v=9cA1doO_9h8> [27 december 2014]

 

Image references:

Autoevolution (2008-2015) available from <http://s1.cdn.autoevolution.com/images/gallery/MCLARENMP4-12C-4552_12.jpg>

Commons.wikipedia.org (2015) available from < http://upload.wikimedia.org/wikipedia/commons/thumb/1/10/Noble_M600_Carbon_Sport_%288727178385%29.jpg/800px-Noble_M600_Carbon_Sport_%288727178385%29.jpg>

Commons.wikipedia.org (2015) available from <http://upload.wikimedia.org/wikipedia/commons/c/cc/Ferrari_FF_-_Flickr_-_Alexandre_Pr%C3%A9vot_(3).jpg>

Digitaltrends (2015) available from <http://icdn4.digitaltrends.com/image/track11-1278259808-1280×853.jpg?ver=1> [11 April 2013]

Hdwallpaper2013 (2014) available from < http://hdwallpaper2013.com/wp-content/uploads/2013/01/Lamborghini-Aventador-vs-Ferrari-Enzo-HD-Wallpaper.jpg>

Miamiexoticautoracing.com (n.d) available from < http://www.miamiexoticautoracing.com/speci.jpg>

Pressreleasemanager.co.uk (n.d) available from < http://www.pressreleasemanager.co.uk/viewPressRelease.asp?ID=2EA07759-ABB5-4572-8E2D-D369387619C8>

Superveloce12 (2014) available from < https://hajdunorb.files.wordpress.com/2015/01/9ea13-lamborghini-huracan-and-lamborghini-aventador-02.jpg> [12 August 2014]

Toplowridersites.com (2014) available from < http://www.hdwallpaperstock.in/walls/yellow_ferrari_f12_novitec-wide.jpg>

The Lamborghini semblance

When you hear the word Lamborghini, the first words that pop into your head are certainly not gentle. They are hard-core, strong, fast, fierce, passionate, loud, lavish, insane, shouty, unique, extreme, personal, outrageous, but there are thousands of adjectives that could describe the ferocity of the Lamborghini brand. Basically they are the combination of passion, engineering and out of the box-thinking, especially when it comes to styling. The cars are expensive, and make a bold statement, and it has been like this ever since the beginning of the company. Whenever Lambo releases a car, it is groundbreaking, sometimes with top speed, Diablo; sometimes with lightweightness, Sesto Elemento; sometimes with layout, Miura; and sometimes with styling, Veneno.

Lamborghini has always been a driver’s car, although more concentrated on the ludicrousness of the car rather than visibility for instance, the driver and experience satisfaction were always at the forefront of the cars. Now they hold a very high standard for customer satisfaction and concentrate mainly on quality, reliability and technical excellence. They measure success in terms of customer satisfaction, staff satisfaction, quality of products and processes, on-time delivery, productivity, and effective integration into the Volkswagen group. (Lamborghini 2015) This is obviously not what gives Lamborghini their extreme cars, that would be from the philosophy which they follow; as their cars need to be; aggressive, uncompromising, challenging, exclusive, extreme, sensuous, and Italian. This is what combines together that makes up the exclusive brand, and Lambo follow the guidelines very strictly, as can be seen in the video of the Reventon.

Lamborghini Reventon. Its a fighter (Lamborghini 2012)

As you can see, Lamboghini take themselves very seriously and emphasise their philosophy in their products meticulously. This is also met with power and passion, rage and fury, and often presented as a supernatural force to be reckoned with. Just watch this video of their Aventador to fully appreciate what the brand epitomises.

Lamborghini Aventador LP 700-4. A relentless force (Lamborghini 2012)

The cars possess the ultimate name in supercar driving experience and the cars themselves hold special value to the owners. Lamborghini knows this, and even plays on the social aspects of owning such a car. Let’s just be clear, a Lamborghini is not for the faint hearted, and whoever is going to buy one, surely like to be seen. Lambo therefore have their own social understanding and statement for the brand, saying the cars attract women’s telephone numbers, to getting into V.I.P clubs effortlessly.

NEW Lamborghini Gallardo LP560-4 Commercial trailer HD (Lamborghini 2012)

Often though this is not the case, and some owners have demonstrated the negative aspects to owning such an extravagant car. The most recent of these cases is a man named Allen Wong, a millionaire who was fed up with how people treat him while he drives his blue Lamborghini Aventador in his home city of New York. (Dailymail 2015) To be honest I think he gets a lot of compliments, but it must be rather irritating having people constantly crowd your car, and even having to be weary of someone wanting to damage it.

Lamborghini Owner Secretly Records How People React When He’s Driving (9news Official 2014)

Of course, as you would imagine with Lamborghini though, most of the owners, will prefer the opposite side of the showing off scale, and definitely do not like to go understated. This often results in the true resemblance of the brand. Lambo is a look-at-me car that likes to express itself and be different; and thus most of the owners like to express the same values. Especially, when you fork out a shed load of money for a car, you want to enjoy what it has to offer; although sometimes the raging bull sees a matador holding a red cloth, and the power can be a bit too much to handle. Although it might also be a case of “money doesn’t buy brains”, I personally think it’s not a sin to put your foot down once in a while, although people have learned their lessons the hard way.

Lamborghini Crash Compilation 2013 (SupercarFailCompilation 2013)

 

How to wreck Lamborghinis?Watch this compilation (only Videos, no pictures) HD. (Mr.M 2013)

So there you have it. What is Lamborghini? Power, excessiveness, exclusivity, quality, passion and madness. It’s all there, crazy and brilliant at the same time, you just have to know which side of the scale you lie if you get a chance at owning, or even driving one.

 

References:

Dailymail.com (2015) Ever wondered what people treat you like when you’re driving a Lamborghini? One owner secretly records their reactions [online]. Available from < http://www.dailymail.co.uk/news/article-2886879/Ever-wondered-s-really-like-drive-Lamborghini-One-owner-secretly-records-people-react-s-driving.html> [25 December 2014]

Lamborghini.com (2015) Quality policy [online]. Available from <http://www.lamborghini.com/en/company/quality-policy/>

 

Electronic Visual references:

9news Official (2014) Lamborghini Owner Secretly Records How People React When He’s Driving. [online] available from <https://www.youtube.com/watch?v=yz_zFiXtAJ0> [25 December 2014]

Lamborghini (2015) Lamborghini Reventon. Its a fighter. [online] available from <https://www.youtube.com/watch?v=-hVDAKRnze8> [21 March 2012]

Lamborghini (2015) Lamborghini Aventador LP 700-4 A relentless force. [online] available from < https://www.youtube.com/watch?v=vEvBbNe3rqU> [19 March 2012]

Lamborghini (2015) NEW Lamborghini Gallardo LP560-4 Commercial trailer HD. [online] available from < ttps://www.youtube.com/watch?v=DvKSQXsDHcI> [26 November 2009]

Mr.M (2013) How to wreck Lamborghinis?Watch this compilation (only Videos, no pictures) HD. [online] available from < https://www.youtube.com/watch?v=WIAPzZ5Nmuo> [21 June 2013]

SupercarFailCompilation (2013) Lamborghini Crash Compilation 2013. [online] available from <https://www.youtube.com/watch?v=stPLzxZIKyA> [20 April 2013]

 

The new era of Lamborghini

Lamborghini had gained a new status after the release of the ever successful Murciélago and Gallardo models. The house of the Raging Bull had been combined with the precision and expertise of German engineering, which amounted to better overall cars. This was by far the best direction for the brand; as it expanded the customer base and provided quality and reliability to the superiority and prowess of Lamborghini. Unfortunately, as usual, all good things must come to an end; although as nature would have it, this can only be followed by progression and evolution.

By 2011, the Murciélago name was celebrating its’ 10 year reign at the top of the supercar food chain, and the release of the new chief Lambo was impending on the World. On the other hand though, the descendant to the baby Lambo was only forthcoming two years down the line, meaning, manufacture and indeed progressive models and releases of the current range were still churning out at a massive rate.

The latter comprised of five model releases of Gallardo. Namely, the two-tone Gallardo LP560-4 Bicolore, the LP570-4 Singapore Limited Edition, as well as the Gallardo Tricolore, celebrating Italy’s 150 years of unification. All of them were limited editions in their own respects, and furthermore also included the LP570-4 Super Trofeo Stradale, a hard-core street legal version of the Super Trofeo race car. (Lambocars 2000-2013) Finally, a proper production model, the Gallardo 550-2 Spyder was also announced. The embodiment of true open top super car driving pleasure, came in the form of a rear-wheel drive V10, providing 550bhp to the rear wheels, and catapulting the car to 60mph (+-100kph) in a mere 4.2 seconds. Capable of reaching 198mph (319km/h) with the top down no less, this was one exhilarating car to expand the Gallardo range. (Lambocars 2000-2013)

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As good as all this might seem, all of this candy was only frosting on the cake, as the new king of the streets; the new big Lambo was unveiled. The car in question is the potent Lamborghini Aventador, and perfect successor to the Murciélago. Immediately one can see that this car is unmistakably a Lamborghini. It features crisp lines with geometric influences from the likes of the Reventón and the Asterion, while rapidly accelerating the visual feel and stance of the Murciélago. It makes use of some chiselled edges, especially in the detailing such as the headlights, air intakes, outlets, and the glass engine cover. It also integrates the signature “Lambo doors”, as well as a 3-stage variable rear wing which is blended into the body. (Automobili Lamborghini 2014)

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This is not all just for show either, as the Aventador makes no compromise in the performance department. Through a monocoque chassis, the car collaborates a brand new V12 engine, producing 700bhp, as well as a 4-wheel drive transmission all bolted through a dry double plate clutch system. It will skyrocket from a standstill to 60mph (+-100km/h) in just 2.9 seconds and keep going all the way up to a ridiculous 217mph (350km/h) (Automobili Lamborghini 2014) This car is a true benchmark for Lamborghini and a revolution in terms of design and execution, and sets a very positive outlook for the future of the model range and the company as a whole.

By next year, the 2012 Geneva Show was coming up, and thus Lambo wanted to create a true wonder. Keeping with tradition, and seeing as limited edition cars are a natural development, the new year brought along with it an outrageous speedster astonishment.

The Aventador J; the lowest ever Lamborghini, and by far one of the rarest. The Reventón was limited to just 20 units, the Sesto Elemento has only three examples in existence, but the Aventador J (Jota) is truly one of a kind. (Topgear 2014) The styling is very similar to the standard Aventador and does use the same headlights, and front and rear fenders, but the rest is all new and unique. The main obvious physical change is the roof, or rather the lack thereof; and the rather noticeable changes to the rear treatment on the engine deck, air intakes, outlets and exhausts. The aesthetic is further encompassed by using a lot of dry carbon fibre elements on the car, creating a fierce graphic to the overall design, carrying the historic Jota name heritage exquisitely to the modern age.

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The interesting cars didn’t just end there, however, as the year also gave birth to Lamborghini’s first undertaking into the SUV (Sports Utility Vehicle) market. Now, you might notice, that this is indeed not the first example of an off-road Lambroghini, as that spot was filled by the 1976 Cheetah, its’ development variations, and lastly the 1986 LM002. This though is not just an off roader, it only takes a quick glace to see it’s a true Lamborghini at heart. It uses the new geometric crisp styling and transforms the Cayenne/Touareg/Q7 platform (Ford, ‘et al.’ 2012) into a future vision for Lamborghini; although prospects for production are only in 2016, and it was the same case with the Estoque, but nothing came of it, so we will have to wait and see.

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The year further continued with a vast array of limited editions and adaptations and enhancements of the Gallardo, furthering the ferocity of the range. As ever, special editions were in a plethora with the release of cars such as the Gallardo LP550-2 Malaysia Limited Edition – MLE, LP560-4 Gold Limited Edition, LP550-2 Hong Kong 20th Anniversary, LP560-4 Bianco Rosso, LP560-4 Noctis, LP550-2 GZ8 Edizione Limitata, LP 570-4 Edizione Technica, the LP570-4 Super Trofeo, and lastly, the production version LP 560-4. (Lambocars 2000-2013) This production version was the last evolution for the Gallardo, which featured a modified design language, and would later remotely translate into its’ successor. It made use of very sharp angular air vent intakes using trapezoidal and triangular geometry in both the front and the rear end treatment of the car. (Lambocars 2000-2013)

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It seems as ever, Lamborghini are quite reluctant to just up and end a series, and want to make sure the history of a range of their cars has a solid ending. This as you guessed it, means the Gallardo saw further limited editions and fine-tuning refinements before the now current replacement was announced. These last cars were to mark the end of an era, and allowed the Gallardo to come to a graceful end. The range extended to the Gallardo LP550-2 Indonesia Limited Edition, LP560-2 50 Anniversario, the LP550-2 India Limited Edition, and the Gallardo LP570-4 Squadra Corse.  (Lambocars 2000-2013)

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Traditionally, after the release of a new Lamborghini or indeed a specific car in a range, the company tends to release an open top version. This was the case with the Jalpa Spyder, Diablo Roadster, Diablo VT-R roadster, Diablo SV Roadster, the Murciélago Roadster, the Murciélago LP640 and 650 Roadster as well as the Gallardo Spyder, Gallardo LP560-4 Spyder, and the Reventón Roadster; you get the point, basically, Lamborghini loves to make an open top variant. (Lambocars 2000-2013) Of course, with the 2012 release of the Aventador, it was only a matter of time before the arrival of the Aventador LP700-4 Roadster in 2013. This was in essence the same car as the coupé, which had been turned into a top-less version; and even featured its own special version release in the same year. (Lambocars 2000-2013)

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The standard Aventador received the LP720-4 50 Anniversario as a limited edition update, which made use of a more aggressive approach in styling, and also added twenty extra horsepower over the standard 700. This of course also blossomed into an open top version, the LP720-4 Roadster 50 Anniversario Edition. (Lambocars 2000-2013)

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The year was far from over though, because as you can tell, the Aventadors mentioned a moment ago had the wording 50 Anniversario in the name. This is by no coincidence, as Automobili Lamborghini SpA was celebrating its’ 50th anniversary on the 11th of May. (Lambocars 2000-2013)

This would indeed amount to an extremely special year at Lamborghini, and more and more surprises were ready to take the World by storm and leave everyone in their wake absolutely breathless. It promptly started this notion with its’ brand new limited edition poison at the Geneva Auto show.

Poison, however, is not only a perfect metaphor for this insane new car, but its entire embodiment and Spanish derived name; Veneno. The Veneno, is based on an Aventador chassis, but is a completely new car in other terms. Three cars were made and sold, one red, one white, and one green, representing the colours of the Italian national flag. A fourth one was made in a metallic grey, which is just for the auto shows, and for Lamborghini’s developments. The car features a 750bhp engine, 4-wheel drive and a 2.8 second 0-60mph (+-100km/h) time, but it’s the looks that give this car such a unique feel. (Lambocars 2000-2013)

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The entire car is designed to act as a large aerofoil, increasing downforce for it’s 220mph (355km/h) top speed. (Lambocars 2000-2013)  The design is revolutionary and takes Lambo to the forefront of the exotic car market. It features large intakes on the front, dressed in dry carbon, which follow the car through the side skirts, into the side intakes, and over the rear deck. Another epic innovation for this car is that massive rear spoiler, with its upright struts, and that long aeroplane-like fin in the middle, running all the way from the roofline into the geometric design of the wing. As crazy as it seems, the Veneno, although is hypercar royalty, actually got a counterpart, in the form of the Veneno Roadster. Yes, it seems Lambo cannot resist a good open top, and thus the Veneno Roadster is limited to nine units, and costs an exorbitant €3.5 Million. (Lambocars 2000-2013)

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Still in 2013, the 50 year anniversary was far from over, and in front of 1000 VIP members, and at the gala dinner at the Sant’Agata factory, Lamborghini wheeled out its brand new prototype. Designed by Walter De Silva, head of design at VW, Alessandro Dambrosio, and Stefan Sielaff; the main event of the night was the absolutely fantastical Egoista Concept car. The car is made from carbon fibre and aluminium, and the body panels as well as the wheels are made from anti-radar material finished in a matt grey colour. The canopy is made out of anti-glare glass, and cocoons the single passenger in a jet like cab, accessed by opening the canopy, and sitting on the side, and putting your legs in first, like a formula one car. (Lambocars 2000-2013) The design sets forward the benchmark for all supercar concepts, and concretes the evidence that Lamborghini think as far outside the box as is possible. The ultra geometric design of the Egoista, with its use of wedgy, faceted panels, combined with an array of integrated lights, give the car the feeling of a jet fighter from the future.

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During all the exciting events of the year, the focus on the production models, was of course of huge importance, and the Gallardo replacement was also going out for it’s practice laps, in prototype form of course. This then, brings us to this current year, 2014, although, only a few more days are left.

The year started fresh with the long awaited replacement for the Gallardo. The new, affordable entry level baby Lambo, the Huracàn. More precisely the Lamborghini Huracàn LP610-4, from which you will have deduced that it makes use of a 610bhp powerhouse, and delivers its power on all fours. (Automobili Lamborghini 2014) Aesthetically, it makes use of very simple lines, and a much softer approach to the usual hard geometric design language of Lamborghini. The design is overall very nicely balanced and integrated, although at first glance, people including myself thought that it’s too controlled, and very understated for the Lamborghini brand; especially when put next to their current flagship model, the Aventador.

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With this in mind, over the last year, I have grown to rather like the aesthetics of this new car. It’s really well refined, and as routine with Lamborghini, I am quite certain sometime this coming year we can expect to see a Spyder version. This will no doubt further enhance the visuals, and the likelihood of a Superleggera and perhaps even an SV model in the forthcoming years would be customary. Even in standard trim though, it looks great in the Italian Police force, custom built by Lambo. (Lambocars 2000-2013)

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Another, rather intriguing addition to the one-off deck in the house of the Raging Bull was the 5-95 Zagato. As with a few previous endeavours, the design was done in-house by Zagato, and is a one-off, for collector Alber Spiess. (Lambocars 2000-2013) The design is questionable, and rather unfamiliar for Lamborghini, as the front makes a use of a few different flavours, combining the aesthetic characteristics of a Spyker, a Lotus Evora, and the intakes of an Aston Martin one-77. The side view features a characteristical Lamborghini flow, and the rear features a once again, quite unlike; round design for the taillamps. It is definitely a unique look, but as its been designed at an external studio, the idea of its’ adaptation into production models is dubious at best.

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Lastly on the trailing edge of the year, a new GT concept car came into existence, known as the Asterion LPI910-4. This is the newest of the new, in terms of design and tech, deriving from the gates at Sant’Agata. Although it is only a concept car for now, it makes use of a hybrid engine, (Automobili Lamborghini 2014) and brings light to the idea of creating a production hybrid Lamborghini. This is not a new idea for the supercar segment, as we see this with the already available production versions of the McLaren P1, Porsche 918, and LaFerrari.

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In the styling department, the car is a little bit different from the usual, as the overall design is in the form of a luxury GT (Gran Turismo), although carries the Lamborghini aesthetic rather well. We can see influences from previous models, such as the Urus, in the front bumper area, the Miura Concept, in the DLO (Daylight opening, a.k.a, the shape of the windows, from the side), while the side intake and the long taillamps are an adaptation from the ones seen on the Veneno. Although different, the Asterion depicts a valid point as to what the future might hold for the brand; but as we’ve seen before with cars such as the Estoque and the Urus (so far), not all great concept Lambos make the final cut.

This then, concludes the year as it comes to an end, and already in the pipeline for next year we have the Huracàn LP620-2 Super Trofeo, the Reiter Gallardo Extenso, the Pirelli Edition Aventador, and if my guess is correct, and only on a speculation basis, a Huracàn Spyder.

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References:

 

Ford,T., Marriage, O., Grant, K., Horrel, P., Barlow, J., Ward, P., Philip, S., and Read, D. (2012) ‘Lamborghini Urus’. TopGear (230), 32-36

Lambocars.com (2000-2013) Lamborghini – TIMEline [online]. available from < http://www.lambocars.com/timeline.html>

Lambocars.com (2000-2013) Gallardo LP560-4 Bicolore –the STORY [online]. available from <http://www.lambocars.com/gallardo/gallardo_lp560-4_bicolore.html>

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