When you hear the word Lamborghini, the first words that pop into your head are certainly not gentle. They are hard-core, strong, fast, fierce, passionate, loud, lavish, insane, shouty, unique, extreme, personal, outrageous, but there are thousands of adjectives that could describe the ferocity of the Lamborghini brand. Basically they are the combination of passion, engineering and out of the box-thinking, especially when it comes to styling. The cars are expensive, and make a bold statement, and it has been like this ever since the beginning of the company. Whenever Lambo releases a car, it is groundbreaking, sometimes with top speed, Diablo; sometimes with lightweightness, Sesto Elemento; sometimes with layout, Miura; and sometimes with styling, Veneno.
Lamborghini has always been a driver’s car, although more concentrated on the ludicrousness of the car rather than visibility for instance, the driver and experience satisfaction were always at the forefront of the cars. Now they hold a very high standard for customer satisfaction and concentrate mainly on quality, reliability and technical excellence. They measure success in terms of customer satisfaction, staff satisfaction, quality of products and processes, on-time delivery, productivity, and effective integration into the Volkswagen group. (Lamborghini 2015) This is obviously not what gives Lamborghini their extreme cars, that would be from the philosophy which they follow; as their cars need to be; aggressive, uncompromising, challenging, exclusive, extreme, sensuous, and Italian. This is what combines together that makes up the exclusive brand, and Lambo follow the guidelines very strictly, as can be seen in the video of the Reventon.
Lamborghini Reventon. Its a fighter (Lamborghini 2012)
As you can see, Lamboghini take themselves very seriously and emphasise their philosophy in their products meticulously. This is also met with power and passion, rage and fury, and often presented as a supernatural force to be reckoned with. Just watch this video of their Aventador to fully appreciate what the brand epitomises.
Lamborghini Aventador LP 700-4. A relentless force (Lamborghini 2012)
The cars possess the ultimate name in supercar driving experience and the cars themselves hold special value to the owners. Lamborghini knows this, and even plays on the social aspects of owning such a car. Let’s just be clear, a Lamborghini is not for the faint hearted, and whoever is going to buy one, surely like to be seen. Lambo therefore have their own social understanding and statement for the brand, saying the cars attract women’s telephone numbers, to getting into V.I.P clubs effortlessly.
NEW Lamborghini Gallardo LP560-4 Commercial trailer HD (Lamborghini 2012)
Often though this is not the case, and some owners have demonstrated the negative aspects to owning such an extravagant car. The most recent of these cases is a man named Allen Wong, a millionaire who was fed up with how people treat him while he drives his blue Lamborghini Aventador in his home city of New York. (Dailymail 2015) To be honest I think he gets a lot of compliments, but it must be rather irritating having people constantly crowd your car, and even having to be weary of someone wanting to damage it.
Lamborghini Owner Secretly Records How People React When He’s Driving (9news Official 2014)
Of course, as you would imagine with Lamborghini though, most of the owners, will prefer the opposite side of the showing off scale, and definitely do not like to go understated. This often results in the true resemblance of the brand. Lambo is a look-at-me car that likes to express itself and be different; and thus most of the owners like to express the same values. Especially, when you fork out a shed load of money for a car, you want to enjoy what it has to offer; although sometimes the raging bull sees a matador holding a red cloth, and the power can be a bit too much to handle. Although it might also be a case of “money doesn’t buy brains”, I personally think it’s not a sin to put your foot down once in a while, although people have learned their lessons the hard way.
Lamborghini Crash Compilation 2013 (SupercarFailCompilation 2013)
How to wreck Lamborghinis?Watch this compilation (only Videos, no pictures) HD. (Mr.M 2013)
So there you have it. What is Lamborghini? Power, excessiveness, exclusivity, quality, passion and madness. It’s all there, crazy and brilliant at the same time, you just have to know which side of the scale you lie if you get a chance at owning, or even driving one.
Dailymail.com (2015) Ever wondered what people treat you like when you’re driving a Lamborghini? One owner secretly records their reactions [online]. Available from < http://www.dailymail.co.uk/news/article-2886879/Ever-wondered-s-really-like-drive-Lamborghini-One-owner-secretly-records-people-react-s-driving.html> [25 December 2014]
Lamborghini.com (2015) Quality policy [online]. Available from <http://www.lamborghini.com/en/company/quality-policy/>
Electronic Visual references:
9news Official (2014) Lamborghini Owner Secretly Records How People React When He’s Driving. [online] available from <https://www.youtube.com/watch?v=yz_zFiXtAJ0> [25 December 2014]
Lamborghini (2015) Lamborghini Reventon. Its a fighter. [online] available from <https://www.youtube.com/watch?v=-hVDAKRnze8> [21 March 2012]
Lamborghini (2015) Lamborghini Aventador LP 700-4 A relentless force. [online] available from < https://www.youtube.com/watch?v=vEvBbNe3rqU> [19 March 2012]
Lamborghini (2015) NEW Lamborghini Gallardo LP560-4 Commercial trailer HD. [online] available from < ttps://www.youtube.com/watch?v=DvKSQXsDHcI> [26 November 2009]
Mr.M (2013) How to wreck Lamborghinis?Watch this compilation (only Videos, no pictures) HD. [online] available from < https://www.youtube.com/watch?v=WIAPzZ5Nmuo> [21 June 2013]
SupercarFailCompilation (2013) Lamborghini Crash Compilation 2013. [online] available from <https://www.youtube.com/watch?v=stPLzxZIKyA> [20 April 2013]