The Lamborghini semblance

When you hear the word Lamborghini, the first words that pop into your head are certainly not gentle. They are hard-core, strong, fast, fierce, passionate, loud, lavish, insane, shouty, unique, extreme, personal, outrageous, but there are thousands of adjectives that could describe the ferocity of the Lamborghini brand. Basically they are the combination of passion, engineering and out of the box-thinking, especially when it comes to styling. The cars are expensive, and make a bold statement, and it has been like this ever since the beginning of the company. Whenever Lambo releases a car, it is groundbreaking, sometimes with top speed, Diablo; sometimes with lightweightness, Sesto Elemento; sometimes with layout, Miura; and sometimes with styling, Veneno.

Lamborghini has always been a driver’s car, although more concentrated on the ludicrousness of the car rather than visibility for instance, the driver and experience satisfaction were always at the forefront of the cars. Now they hold a very high standard for customer satisfaction and concentrate mainly on quality, reliability and technical excellence. They measure success in terms of customer satisfaction, staff satisfaction, quality of products and processes, on-time delivery, productivity, and effective integration into the Volkswagen group. (Lamborghini 2015) This is obviously not what gives Lamborghini their extreme cars, that would be from the philosophy which they follow; as their cars need to be; aggressive, uncompromising, challenging, exclusive, extreme, sensuous, and Italian. This is what combines together that makes up the exclusive brand, and Lambo follow the guidelines very strictly, as can be seen in the video of the Reventon.

Lamborghini Reventon. Its a fighter (Lamborghini 2012)

As you can see, Lamboghini take themselves very seriously and emphasise their philosophy in their products meticulously. This is also met with power and passion, rage and fury, and often presented as a supernatural force to be reckoned with. Just watch this video of their Aventador to fully appreciate what the brand epitomises.

Lamborghini Aventador LP 700-4. A relentless force (Lamborghini 2012)

The cars possess the ultimate name in supercar driving experience and the cars themselves hold special value to the owners. Lamborghini knows this, and even plays on the social aspects of owning such a car. Let’s just be clear, a Lamborghini is not for the faint hearted, and whoever is going to buy one, surely like to be seen. Lambo therefore have their own social understanding and statement for the brand, saying the cars attract women’s telephone numbers, to getting into V.I.P clubs effortlessly.

NEW Lamborghini Gallardo LP560-4 Commercial trailer HD (Lamborghini 2012)

Often though this is not the case, and some owners have demonstrated the negative aspects to owning such an extravagant car. The most recent of these cases is a man named Allen Wong, a millionaire who was fed up with how people treat him while he drives his blue Lamborghini Aventador in his home city of New York. (Dailymail 2015) To be honest I think he gets a lot of compliments, but it must be rather irritating having people constantly crowd your car, and even having to be weary of someone wanting to damage it.

Lamborghini Owner Secretly Records How People React When He’s Driving (9news Official 2014)

Of course, as you would imagine with Lamborghini though, most of the owners, will prefer the opposite side of the showing off scale, and definitely do not like to go understated. This often results in the true resemblance of the brand. Lambo is a look-at-me car that likes to express itself and be different; and thus most of the owners like to express the same values. Especially, when you fork out a shed load of money for a car, you want to enjoy what it has to offer; although sometimes the raging bull sees a matador holding a red cloth, and the power can be a bit too much to handle. Although it might also be a case of “money doesn’t buy brains”, I personally think it’s not a sin to put your foot down once in a while, although people have learned their lessons the hard way.

Lamborghini Crash Compilation 2013 (SupercarFailCompilation 2013)

 

How to wreck Lamborghinis?Watch this compilation (only Videos, no pictures) HD. (Mr.M 2013)

So there you have it. What is Lamborghini? Power, excessiveness, exclusivity, quality, passion and madness. It’s all there, crazy and brilliant at the same time, you just have to know which side of the scale you lie if you get a chance at owning, or even driving one.

 

References:

Dailymail.com (2015) Ever wondered what people treat you like when you’re driving a Lamborghini? One owner secretly records their reactions [online]. Available from < http://www.dailymail.co.uk/news/article-2886879/Ever-wondered-s-really-like-drive-Lamborghini-One-owner-secretly-records-people-react-s-driving.html> [25 December 2014]

Lamborghini.com (2015) Quality policy [online]. Available from <http://www.lamborghini.com/en/company/quality-policy/>

 

Electronic Visual references:

9news Official (2014) Lamborghini Owner Secretly Records How People React When He’s Driving. [online] available from <https://www.youtube.com/watch?v=yz_zFiXtAJ0> [25 December 2014]

Lamborghini (2015) Lamborghini Reventon. Its a fighter. [online] available from <https://www.youtube.com/watch?v=-hVDAKRnze8> [21 March 2012]

Lamborghini (2015) Lamborghini Aventador LP 700-4 A relentless force. [online] available from < https://www.youtube.com/watch?v=vEvBbNe3rqU> [19 March 2012]

Lamborghini (2015) NEW Lamborghini Gallardo LP560-4 Commercial trailer HD. [online] available from < ttps://www.youtube.com/watch?v=DvKSQXsDHcI> [26 November 2009]

Mr.M (2013) How to wreck Lamborghinis?Watch this compilation (only Videos, no pictures) HD. [online] available from < https://www.youtube.com/watch?v=WIAPzZ5Nmuo> [21 June 2013]

SupercarFailCompilation (2013) Lamborghini Crash Compilation 2013. [online] available from <https://www.youtube.com/watch?v=stPLzxZIKyA> [20 April 2013]

 

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Lamborghini’s precarious journey to the safety of VW

Lamborghini, throughout its’ 51 year history has been through some rather difficult times and turmoil. In fact, the Italian powerhouse has had more owners than you can count on one hand. This means that the company exchanged hands at an average rate of more than one per decade. That’s quite impressive actually, although in a bad way; and needless to say, the supercar business is quite erratic and unpredictable.

‘Automobili Ferruccio Lamborghini’ was founded in May 1963 in Sant’Agata, Italy; by its’ first and original owner; the man himself, Ferruccio Lamborghini.  (Automobili Lamborghini 2014) Through the passing years, and under the rule of Ferruccio, the company gave birth to the most exquisite array of cars. These included masterpieces such as the 350GTV, Miura, Espada, Urraco, and the legendary Countach. (Lambocars 2000-2013)

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Over the subsequent years, social situations and Labour unions facing difficulties, meant change and unrest; and many companies and especially factories came to their knees. At this point, in 1972, Ferrucio sold 51 percent of the company to Swiss industrialist Georges-Henri Rossetti, and later the remaining 49 percent to a friend of his, also a Swiss man, Rene Leimer. (Automobili Lamborghini 2014)

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Right after the Swiss overtaking, and by 1973, the Arab-Israeli war was threatening petrol supplies, and thus, the need for such excessive cars had pretty much almost completely diminished. In 1977, Lamborghini tried a collaborative project with BMW, however was not a success, and tried another joint venture in 1977. This time, creating a partnership with ‘MTI’ Mobility Technologies International, to create military off-roaders for the US; this too ended in decay. (Automobili Lamborghini 2014)

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In 1978, the Italian courts appointed a new head, Alessandro Arteses. By 1979 however, the company was quickly taken over by Raymond Noima and Hubert Hahne, a German racing driver. (Sheehan 1999-2014) By 1980 the company was declared bankrupt, and the courts appointed; the once again Swiss; Mimran brothers. Jean-Claude and Patrick Mimran, were very wealthy and had a booming sugar empire in Senegal.

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By 1981 the Mimran brothers had outright bought the company, and injected the much needed cash to bring the brand back to life, while also expanding the factory premises. The cars were flowing smoothly through the years, with models such as the Jalpa P350, the Countach LP500, and the LM002, although they were not exactly in excess. (Lambocars 2000-2013) Times were tough as always, and although the Mimran brothers did an excellent job at keeping the company moving, a larger investor needed to  step up to the plate. (Sheehan 1999-2014)

On the 23rd of April 1987, American car giant Chrysler took the reigns of Lamborghini. (Automobili Lamborghini 2014) Being in command, the US firm helped bring Lamborghini back on its feet, and up to pace in the supercar market segment. They created the ever so successful Diablo with its many variations; including an entire one-make race series achievement. (Automobili Lamborghini 2014)

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In the year 1993, on the 20th of February, Mr Ferruccio Lamborghini, the creator of the amazing brand, passed away in Purgia, Italy. (Lambocars 2000-2013)  The next year in 1994, Chrysler came to financial difficulty and suddenly sold the company off to a group of Indonesian investors, led by Tommy Surharto of the Surharto Family. (Lamboweb 2014)

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Under the influence of the Indonesians, the Diablo range saw further success, and by the late 90’s a successor was in the pipeline. The end of the 1990’s, however also brought along a financial crisis, which affected the investment group and so, they decided to join forces with Audi to develop the Diablo replacement. (Automobili Lamborghini 2014)

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By now, Audi saw, that the company was in trouble, and could not let a great opportunity go, and thus, in 1998, Audi AG purchased Automobili Lamborghini, and became the new sole owner of the company. (Lamboweb 2014) This led to some great developments, and transformed the brand into what it is today. In essence, the Audi-VW bailout of Lamborghini was the best thing that could have happened to the company.

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Volkswagen took over Auto Union in 1974, although decided to keep Volkswagen and Audi as separate brands. (Volkswagen 2014) VW, however doesn’t only account of Audi, as it has its hands in a lot of pies in the automotive industry. In 1980, it acquired ‘Chrysler Fevre Argentina S.A.I.C’ and promptly renamed it to ‘Volkswagen Argentina S.A.’ (Volkswagen 2014) In 1991, it also purchased Skoda in its’ entirety and adopted it into the VW Group (Volkswagen 2014)

The year 1998 was a massive achievement for Volkswagen, as it managed to collect an array of manufacturers in the luxury car segment, and call them its’ own. This consisted of the additions of ‘Rolls-Royce Motor Cars Ltd’, ‘Bentley Motor Ltd, ‘Bugatti International S.A Holding’, becoming ‘Bugatti Automobiles S.A.S.’, as well as ‘Automobili Lamborghini SpA’.(Volkswagen 2014)

It seems then, that Volkswagen can be compared to the bully on the school playground who just takes everybody’s toys for himself. The only difference is that, had the bully not taken those toys for himself, they would have been broken into pieces in the hands of their original owners, and thus would leave them with nothing to play with. The actual Volkswagen Group then, is really more of a car brand philanthropist, rescuing all the companies from certain doom. Thus, the VW Group actually consists of the brands; Audi, Bentley, Bugatti, Ducati, Lamborghini, MAN, Porsche, Scania, Seat, Skoda, and of course, VW, including VW Commercial Vehicles as a separate entity. (Volkswagengroup 2014), ( Volkswagenag 2014)

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The overtaking of Lamborghini came at a great point in time, and Volkswagen managed to transcend the brand towards growing success. Without the VW ‘bailout’, who knows how many more unstable hands the legendary Raging Bull would have had to endure, and indeed, would it have survived at all? It’s not all down to just money either, as Volkswagen, have a very long heritage and history of expertise. One thing is for sure though, the Germans really know how to build a true Italian supercar; they combined World class precision and engineering to the Lamborghini name and created the vibrant and passionate, yet sophisticated image that it transmits today.

 

References:

2014 Automobili Lamborghini (2014) History 1963-1964 [online]. available from <http://www.lamborghini.com/en/history/1963-1964/ >

2014 Automobili Lamborghini (2014) History 1965-1966 [online]. available from <http://www.lamborghini.com/en/history/1965-1966/>

2014 Automobili Lamborghini (2014) History 1967-1972 [online]. available from <http://www.lamborghini.com/en/history/1967-1972/ >

2014 Automobili Lamborghini (2014) History 1972-1980 [online]. available from <http://www.lamborghini.com/en/history/1972-1980/>

2014 Automobili Lamborghini (2014) History 1981-1987 [online]. available from <http://www.lamborghini.com/en/history/1981-1987/ >

2014 Automobili Lamborghini (2014) History 1987-1994 [online]. available from <http://www.lamborghini.com/en/history/1987-1994/>

2014 Automobili Lamborghini (2014) History 1994-1998 [online]. available from <http://www.lamborghini.com/en/history/1994-1998/>

Lambocars.com (2000-2013) Lamborghini – TIMEline [online]. available from < http://www.lambocars.com/timeline.html>

Lambocars.com (2000-2013) Ferrucio Lamborghini, a biography – the STORY [online]. available from <http://www.lambocars.com/lambonews/ferruccio_lamborghini_a_biography.html>

Lamboweb.com (2014) Ferrucio Lamborghini [online]. available from <http://www.lamboweb.com/History.htm>

Lamboweb (2014) History [online]. Available from <http://www.lamboweb.com/History.htm>

Sheehan, M.W. (1999-2014) ‘The Lambo Dealer, the $12m Swindle, the Slammer’ Ferraris-online.com [online]. available from < http://www.ferraris-online.com/pages/article.php?reqart=SCM_200906_SS>

Volkswagen.co.uk (2014) Volkswagen and Audi Brands unify in Germany [online]. available from <http://www.volkswagen.co.uk/timeline/event/58>

Volkswagen.co.uk (2014) Volkswagen acquires Chrysler in Argentina [online]. available from <http://www.volkswagen.co.uk/timeline/event/413>

Volkswagen.co.uk (2014) Skoda becomes fourth independent brand for Volkswagen Group [online]. available from < http://www.volkswagen.co.uk/timeline/event/449>

Volkswagenag.com (2014) Brands and Products [online]. available from <http://www.volkswagenag.com/content/vwcorp/content/en/brands_and_products.html>

Volkswagengroup.co.uk (2014) Five brands, one career [online]. available from <http://www.volkswagengroup.co.uk/content/sites/vwcorporate/volkswagengroup_couk/en/home.html>

 

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Lamborghini’s roller-coaster ride to the 80’s

Lamborghini became the company we know today, through the birth of their first true supercar, the Miura; however, the legend has quite a few, although not very well known, but particularly exquisite predecessors. The first car created by Lamborghini, was of course the 1963 350 GTV (Automobili Lamborghini 2014). This was followed by the 1964 350 GT, which was the new road going version. The car also spawned quite a few variations through the subsequent next few years before the Miura in 1966. (Lambocars 2000-2013)

Just a quick year later, in 1965, came the 3500 GTZ, which was designed by Zagato and shared similar looks to the Ferrari 250 GTO. It was presented at the 1965 London Auto show, and was one of only a few models designed by Zagato. Lamborghini favoured Bertone design, and therefore was the go-to design firm for most of the designs not only of the time, but throughout its history. (Lambocars 2000-2013) In the same year, the Turin Auto show also previewed the 350 GTS, which was a convertible, but unfortunately only 2 units were ever produced. (Lambocars 2000-2013)

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1966 saw the brand release an array of great cars, and was one of the best, and most creative periods for Lamborghini as a car company. Beginning the year with the P538, a racecar with a Lamborghini V12, which is one of the most expensive Lamborghinis today. (Lambocars 2000-2013) The 350 GT was also further enhanced into the 400 GT, and its many variations, including the 400 GT 2+2, 400 GT Monza, and 400 GT Flying Star II.

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The most important car of this year, however, was of course the Miura, which was unveiled at the 1965 Turin Auto Show. Nuccio Bertone, was at that show as well, and being an expert of engines and cars, saw great opportunity for the new chassis and for Lamborghini as a whole. It is said that he approached Ferruccio and said “I’m the one who can make the shoe to fit your foot”. (Nuccio Bertone 1965 cited in Automobili Lamborghini 2014) This marked the beginning of a new era in supercar design for decades to come.

1967, orders for the Miura came pouring in, creating a massive amount of publicity for the company, as well providing a lot of cash, allowing Lamborghini to invest in the future. Lamborghini had become a symbolic name, and gained the reputation of always going further no matter what, and not adhering to conventional limitations that other companies were so bound by. (Automobili Lamborghini 2014)  People took great notice of the Miura, and orders were even made by people such as Rod Stewart, Dean Martin, Saudi King Fahd, and Frank Sinatra. (Miller 2014)

3Miura

This year also saw the birth of cars such as the Marzal, created by Bertone and Gandini. This was a 4-seater, rear engined marvel, featuring the first ever gullwing doors. The vertically opening doors were adapted over time, and thus became the famous Lambo doors, which we know today to be a signature of all high end Lamborghini cars. The Miura Roadster and Islero 400 GT, a follow up of the original 400 GT were also introduced but were overshadowed by the all new Espada GT. The car featured a front-engined, 2-seater layout, and was a revolutionary wonder in terms of design and one of the most successful works of Marcello Gandini. (Automobili Lamorghini 2014)

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By 1969, the Miura, had seen developments and improvements, which gave birth to the all new Miura S. Apart from its more lavish and new leather interior, the car had a higher power output, as well as electric windows. Furthermore, the Islero GT also attained an upgraded version, which became the Islero GTS although was only produced in limited numbers . (Automobili Lamorghini 2014)

By the start of the 1970’s the two main cars, were the Miura S and updated Espada GTE in the line up. Ferruccio, however, wanted an in between car, and thus the Jarama was created, a 2+2 true Italian GT car. Expectations of customers had now been of the all-out, supercar style of Lamborghini, and therefore, the Jarama became second to the brand new P250 Urraco prototype unveiled at the 1970 Turin Auto show. Again, designed by Bertone, this car had a lower price than the Miura, and featured a great power figure, and thus orders poured in. This reflected in the expansion of the Lamborghini factory in Sant’Agata, adding nearly half a square kilometre of extra factory floor space. (Automobili Lamorghini 2014)

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Also in 1970, the Miura saw a further enhancement in the form of a Jota model. A lightweight, stripped out, racing car made for the road. It was the brainchild of Bob Wallace, Lamborghini’s New Zealand test driver. The car was a hard-core street racer, which was capable of accelerating to 100km/h in a mere 3.4 seconds. (Automobili Lamorghini 2014)

Subsequently, this was followed by the last hurrah, for the Miura, in SV spec in 1971, although didn’t turn many heads at the 1971 Geneva Motor Show. No, this show was absolutely and savagely stolen by the brand new, and ultimate supercar, a dream car and poster pin up; the Lamborghini Countach. With its revolutionary geometric design, flat windscreen and roof, running seamlessly into the engine hood, it was an absolutely breathtaking new and innovative design. (Automobili Lamorghini 2014) It is rumoured that even the name derived from an incident, whereby the head of Bertone design saw the car, and shouted “Countach”, which is said to translate to something like “Oh My God”, or “Bloody Hell”, to show his excitement, and surprise by the looks of the car. (Miller 2014)

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Unfortunately, Italy and in fact the world, was going through some difficult times, with Labour Unions, and thus, factories, which became intolerable to Ferruccio, and subsequently sold off the majority of the company to Swiss Georges-Henri, and the remaining shares to Rene Leimer in 1972. This meant that Ferruccio, the founder, creator, and legendary visionary, the backbone of the company was now out. (Automobili Lamorghini 2014)

The company continued onward, and released a special edition of the Jarama, called the S, and production of the Urraco P250 began. The Espada also saw a further developed model come into production, this time being the series III GTE, although would become the very last 4-seater Lamborghini for decades to come.

The Countach LP400 was debuted in 1973 and managed to be the only thing keeping up sales for the company for years to come, although, was also considered too lavish and excessive, as the Arab-Israeli War created a concern over petrol supplies. This event, also gave birth to the Urraco P200, a toned down 2-litre derivative, and the P300, the 3-litre version, of the previous P250. (Automobili Lamborghini 2014)

In 1974, Bertone, made a design study car, named the Lamborghini Bravo, destined to become the successor of the P300 Uracco. It was essentially a simplified, futuristic version of the Countach, and the later Countach actually ended up adopting the wheels. (Lambocars 2000-2013) The car remained a one off, but from it, bloomed a new joint project with Lamborghini, to create a Urraco with a removable roof, this car became the Silhouette P300. (Automobili Lamborghini 2014)

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Times were looking rough by this stage and with commercial complications, sales were dropping. Wanting to keep up the cash flow and to make better use of the equipment, Lamborghini went into collaboration with BMW Motorsport in 1976, to produce a mid-mount engined supercar, however this companionship diminished by 1977. In a desperate move, the owners decided to try and get a contract from the US Military, to manufacture an off-road vehicle. They strayed away from the norm, and designed the first off road Lamborghini, for “MTI” (Mobility Technologies International), known as the Cheetah. This car however, faced a lot of complications with manufacturing, legal implications, and quite a few physical qualities and did not become a successful idea, and therefore the entire project was dropped. (Lambocars 2000-2013)

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By 1978 the only car Lamborghini was producing was the Countach LP400S, which came as a development of the standard Countach. Essentially two special cars were prepared in 1976, one of them for a Walter Wolf, which eventually became the ‘prototype’ for the Countach S. By the time Mr Wolf had his third custom built Countach, he convinced Lamborghini to produce ‘his’ modified car. Although not following the exact specifications of the Wolf Countach, the S did make use of the same 5.0- litre engine, and Pirelli P7 tyres, however needed a full suspension redesign by Dallara. ( Lambocars 2000-2013) The car was also fitted with large wheelarch extensions, new interior and a new front spoiler. An extremely popular part, was the Wolf spec rear wing, which only became available later on.

Enthusiast though, believe the car changed from the original beautiful, elegant, curved and simple lined car, to a faceted brutal  geometric machine, with wide arches and excessive scoops. Apart from the styling, the 400S had in fact actually decreased in power, as opposed to the standard 400 model, so for this reason production continued for both models. ( Lambocars 2000-2013)

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In 1980, however, things were not looking good for Lamborghini. Still a strong believer and supporter of Lambo, Bertone came up with a new concept car. This car was the Athon, and designed by Marc Deschamps, the successor of Gandini, the car was an instant hit with press and the general public. This got people talking and hyping about Lamborghini, but unfortunately it was not to be.  It was an exquisite futuristic open top concept, but was a one off, with no follow up, and now resides in the Bertone museum. (Lambocars 2000-2013)

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The company came closer and closer to bankruptcy, and liquidation, and by February of 1980, it was put into receivership and declared bankrupt. The only received revenue was from the two most important Lamborghini dealerships in the world, for up front orders. At this stage, the court ordered the company to be put into the trust of Jean-Claude and Patrick Mimram, two supercar loving brothers with a sugar empire . In May 1981, the company got sold to Mimram and was promptly renamed ‘Nuova Automobili Ferruccio Lamborghini’. (Lambocars 2000-2013) With new ideologies and the availability of financial backing, a reconstruction was set out and things were about to get a whole lot better for Lamborghini throughout the 1980’s. ( Automobili Lamborghini 2014)

 

 

References: 

2014 Automobili Lamborghini (2014) History 1963-1964 [online]. available from <http://www.lamborghini.com/en/history/1963-1964/>

2014 Automobili Lamborghini (2014) History 1965-1966 [online]. available from <http://www.lamborghini.com/en/history/1965-1966/>

2014 Automobili Lamborghini (2014) History 1967-1972 [online]. available from <http://www.lamborghini.com/en/history/1967-1972/>

2014 Automobili Lamborghini (2014) History 1972-1980 [online]. available from <http://www.lamborghini.com/en/history/1972-1980/>

Lambocars (2000-2013) timeline [online]. available from <http://www.lambocars.com/timeline.html>

Lambocars (2000-2013) Zagato – the STORY [online]. available from <http://www.lambocars.com/prototypes/3500_gtz_by_zagato.html>

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Lambocars.com (2000-2013) available from <http://www.lambocars.com/images/v8_engine/0/urraco_p250_95.html>

Pinterest.com (n.d) available from <https://www.pinterest.com/pin/362539838723137896/>

Favcars.com (2007-2014) available from <http://img.favcars.com/lamborghini/countach/photos_lamborghini_countach_1974_1.jpg>

Flavienachet.blogspot.co.uk (n.d) available from <https://hajdunorb.files.wordpress.com/2014/12/48138-tumblr_m4cdovvjih1r2dcdfo1_1280.png>

Lambocars.com (2000-2013) available from <http://www.lambocars.com/images/off_road/cheetah18.jpg >

Oppositelock.jalopnik.com (n.d) available from <http://i.kinja-img.com/gawker-media/image/upload/s–vUZmjRDC–/pwqjhlfpunlsc2baxgfb.jpg> [13 September 2014]

Oldconceptcars.com (n.d) available from <http://oldconceptcars.com/wp-content/uploads/lamborghini_athon_speedster_concept_6.jpg > [13 March 2014]

The heritage of Lamborghini

In order to understand how “Automobili Lamborghini” came to be, we need to know the history of the man behind the company. This man was none other than Ferruccio Lamboghini, born in 1916 in the beautiful town of Modena, Italy (Lamboweb 2014). He was born a Taurus, which actually set the bull as the logo for his company. (Todayifoundout 2013)

At the time of World War II in the early 1940’s, Lamborghini joined the army and was stationed at the Greek, Rhodes island. Being situated just South-West of Turkey, fortunately this area was very calm during the war, almost isolated from the rest of world. It was here that Lamborghini became known as a wizard at mechanical improvisation, he was a genius at repairing all the broken cars, trucks and motorcycles which had to be done using reused part, and on the spot. (Lamboweb 2014)

After World War II, he returned to his hometown of Modena, and opened up a small car and motorcycle repair shop. Soon enough he realised that there was a massive demand for tractors in the area, which came with the post-war agricultural upswing. Surely enough, Lamborghini started to build himself a name in the tractor manufacturing business. It turned out to become an extremely successful business and soon enough expanded the brand to heaters as well as air conditioners. By 1960 and before his fiftieth birthday (Automobili Lamborghini 2014), he was very wealthy and successful, he had made a name for himself in the industry and owned a collection of super cars.

Lamborghini, however, was never really satisfied with the quality of the cars that he owned. Coming from a mechanical background it wasn’t long until he was taking apart his cars, checking how they worked, how they were built, what chassis and electronics they used, and he decided to make his own supercar, a better supercar. This meant taking on the likes of brands such as Ferrari, Jaguar and Maserati. (MacKenzie 2013)

Naturally, people thought he was mad, and there are several stories as to how this whole idea came to be. The most popular is that, Lamborghini became annoyed that his Ferrari was constantly breaking down, because Ferrari mainly made road cars to support his racing legacy financially, and wasn’t too concerned about the road cars. This sparked an argument between Ferrari and Lamborghini, and he decided to take on Ferrari to show him what a real supercar is meant to be.

Ferruccio

Following this incident, Lamborghini decided to bring his supercar company to fruition and founded ‘Automobili Ferruccio Lamborghini’ in 1963, and bought a large plot in Sant’Agata, Bolognese to become the official home of the Lamborghini brand. Just a mere 25 kilometers from the city of Bologna, he built an ultra modern factory, with the best facilities for this purpose, and was unrivaled at the time for automotive manufacturing. (Automobili Lamborghini 2014). Although, he had created such an extravagant manufacturing plant, Lamborghini didn’t like to be too far from the action. He built the management offices right next to the Factory building, so he could personally monitor the factory floor and work on the cars himself, to make sure all the cars were up to his standards.

Between setting up shop in the spring of 1963, and the very first official presentation, Lamborghini didn’t have much time. The Turin Auto Show was in the beginning of November in 1963, looming upon them quickly, this meant only a few months to come up with the ultimate supercar of the time. Lamborghini knew this was an enormous challenge, but also knew exactly what he wanted, and therefore got the best people for the job. Giotto Bizzarini, had designed the most recent Ferrari engines of the time, and created the best V12’s in the world, and quickly became the man in charge in terms of engine development at Lamborghini. For this endeavour he also hired Giampaolo Dallara, and Giampaolo Stanazini, two young, abitious and promising upcoming engineers to oversee production and the manufacturing of the rest of the car. (Automobili Lamborghini 2014).

In just a mere 7 months, after the opening of the factory, the first masterpiece was born. In the shape of a concept show car, ready for its debut and ready to put Lamborghini into the history books as a supercar company, the Lamborghini 350 GTV prototype was born. Designed by Franco Scaglione, the car was a sleek Gran Turismo car, and although it was a brilliant first attempt at a car, some critics called it “overdesigned” and “Batmobile”. (MacKenzie 2013)

350gtv

After receiving these comments and not exactly reaching the expectancies of Ferruccio, the car was then sent to the Carrozeria Touring design firm in Milan for some tweaking Felice Bianchi Anderloni. (MacKenzie 2013). In the next year, 1964, following its first ever debut, a road going version of the car came into production, named the 350 GT. With only 120 350 GT’s built, the car was quickly was succeeded by the new 400 GT. (Automobili Lamborghini 2014)

350gt

In 1963 Lamborghini told Italian journalist Athos Evangelisti that; “In the past, I bought some of the most famous GT cars, and found several flaws. They were either; too hot, not very comfortable, not fast enough, or not finished to perfection. Now I want to make a flawless GT. Not a technical marvel, just a very normal, very conventional, perfect car.” (Lamborghini 1963 cited in MacKenzie 2013)

The 400 GT featured a four litre engine, and made use of the first in-house Lamborghini designed gearbox. This car was then developed from a 2 seater GT car, into the 400 GT 2+2, with two extra seats behind the normal ones and reaching a production figure of 273 units. (Automobili Lamborghini 2014).  The cars got the attention of the numerous European and American publications and received great reviews. Word got out of the success and quality of Lamborghini and customers soon enough started to take notice (MacKenzie 2013).  It was these exquisite cars that got the wheels spinning for Automobili Lamborghini, and became the founding roots of the brands’ rich supercar heritage for decades to come.

400gt

Lamborghini started to thrive by 1965, and everyone started to take notice of the beautiful GT cars rolling out of the assembly line. Lamborghini always wanted to make flawless “normal” road going cars and wasn’t interested in concept cars (MacKenzie 2013). This however didn’t deter his two enthusiastic engineers. Getting their inspirations from racing cars of the time, they had been coming up with all sort of new, interesting, innovative and exciting ideas. Their idea was to fit the 400 GT 4 litre V12, transversely, in the middle of the car, behind the cab. This was a revolutionary idea, however, to the surprise of the engineers the 400TP project, was approved and given the go ahead, by Ferruccio. (Automobili Lamborghini 2014)

Thinking that the car would never get more sales than fifty units, Lamborghini thought that it would make for great advertising for the company. Although a great visionary and innovator, even Ferruccio, couldn’t see the potential of this new way of building a car, and the legend that it was to become. This car was of course the almighty Miura; and keeping up to its name, it certainly charged forward with the strength and prowess of the famous Miura Bull. Selling over 500 units, (MacKenzie 2013) the car became a legendary supercar, and the first real predecessor to all modern supercars. Lamborghini had thus created the basis for the future and continuous success for his world renowned supercars.

Miura

 

References:

2014 Automobili Lamborghini (2014) History 1963-1964 [online]. available from <http://www.lamborghini.com/en/history/1963-1964/ >

2014 Automobili Lamborghini (2014) History 1965-1966 [online]. available from <http://www.lamborghini.com/en/history/1965-1966/>

Lamboweb (2014) History [online]. Available from <http://www.lamboweb.com/History.htm>

MacKenzie,A. (2013) ‘50 years of the Raging Bull: A Lamborghini retrospective’ Gizmag [online]. available from <http://www.gizmag.com/lamborghini-history-50-year-anniversary/26808/>

Todayifoundout (2013) Lamborghini cars were a result of a tractor company owner being insulted by the founder of Ferrari [online]. Available from <http://www.todayifoundout.com/index.php/2011/03/lamborghini-cars-were-a-result-of-a-tractor-company-owners-frustration-with-ferrari/>

Images:

Good-wallpapers.com (2009-2014) available from <http://good-wallpapers.com/pictures/11143/Lamborghini%20350%20GTV%201963.jpg> [12 July 2011]

Lamborghini.com (2014) available from http://www.lamborghini.com/en/history/1965-1966/

Seriouswheels.com (n.d) available from <http://www.seriouswheels.com/pics-1960-1969/1968-Riva-Aquarama-Lamborghini-350-GT-1-2560×1600.jpg>

Sevenroadsclub.com (n.d) available from <http://sevenroadsclub.com/wp-content/uploads/2014/09/autowp.ru_lamborghini_400_gt_2_2_17.jpg

wewebcars.com (2010) available from <http://www.wewebcars.com/images/news/Lambo-history-Ferruccio-Lamborghini-3_1784.jpg> [16 July 2013]